Wednesday 23 September 2009

Main Features Of A Music Video And Background

Main Features. What are videos used for?

The main features of a music video are the artist, the scene which is usually clubs and parties. The performance or storyline, superficial girls or boys, dance routines, cheesy settings, partial nudity, gadjets and flashes. A video is normally used a marketing device to sell records and increase sales a way of promotion.

The first music videos aired.

A Hard Days Night was one of the first music videos and film inserts were introduced in 1965. Strawberry Fields and Penny Lane by The Beatles were the avantgard of the music videos era which was made by Peter Goldman. MTV started in year of 1981 with Video Killed The Radio Star with the effect of chromakey.

The classification system behind music videos
British board of Film Classification are the sensorers of music videos. Michael Jacksons Black or White video was sensored due to him touching himself inappropriately in the video. Prodigy Smack My Bitch Up was also sensored and Robbie Willams Rock DJ.

How do videos portray the artists
Some people argue that music videos have made pop superficially based on image. People question that pop songs are enough to cause pleasure to the audience.
"A good music video is a clip that responds to the pleasure of music, in which that has been made visual"

How do the music videos display the genre

Music videos demonstrate genre characteristic techniques such as dance routines in boy girl bands. The relationship between lyrics and the visuals either contradict or illustrate the lyrics. The relationshop between music and visuals either illustrate amplify or contradict. The demands of the record lable will include lots of closeups of the artists. Artists may develop motives which reccur over the style and video. Frequent references to the notism of the female body may appear. Intetextual references are often used.

The main connotations and features

The main connotations of a music video is that the visual elements used is generally amplification this is where the video goes beyond the lyrics being shown this is frequently used to show a consequence. The band is often used in the music video if not performing acting in the video. This shows that the music video has been mainly created to suit the artist and their preferences. The videos have the connotations of being narrative based and the camera movement shown matches the beat of the song. The camera is often used in the method of closeups this identifies the stars image which is often amplified through the genre. The special effects are usually simple and there is often more than one location used. There is a closed narrative.

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