Questionnaire Results

From this data, it shows that a 54% increase of the audience would like to watch a video consisting of the artist. This will make it very likely that using the artist in the video has a higher chance of being more successful. We believe we should use our chosen artist in our video as it would most likely to work. Peoples favourite artists are Katy Perry, Nickleback, Blink 182 and Muse this tells our group that we have to look at similar artists.

From this it has revealed that the majority of the audience enjoy special effects in their videos. Using special effects will make the target audience prone to watch the music video and make the video more successful.

This data suggests that there is an equal amount of people who watch music videos and the people who don't. This concludes that if i chose to put my music video on television it would likely to be watched. The favoured channels are Kerrang, Scuzz, Q, MTV and 4music. This data is very helpful as our video will most likely to appear on this selection of music channels. Peoples favourite music videos tend to be by Blink 182 and Bowling For Soup which are very similar to the band we have chosen.

This clarifies that a small increase of the audience enjoy dance routines in music videos. However the difference is very minute and makes this data unreliable as it could easily be changed. This data tells us by adding a dance routine could be a successful idea however I believe it will not work due to the video trying to target both genders.

This data illustrates that the majority of the audience favour the idea of black and white videos compared to colour. Our group will try and follow this data and possibly use it as an idea.

This pie chart represents the idea that the audience favour videos of live performance. This will likely to be successful as the majority of the audience inspires the artist to be in the video.

This pie chart portrays that less people will buy limited Cd's. This may be due to the current trend of downloading songs off Internet databases such as Itunes and Limewire.

The data suggests that the majority of the audience favour videos which involve a film. This represents that the genre of the video is most popular. This is revelant to our music video as we could add new clips of an upcoming film to our music video which may make it more of a success.

The pie chart outlines the audiences gender. Yhe data is less valid due to an unequal proportion of females to males. This tells our group that our ideas will be based on female opinions.

This pie chart shows that the most favoured genre is rock. This will hopefully assist our music video to become a success this has led us to make a video with this chosen genre.

This pie chart tells us that people prefer a fast paced video to a slow paced video. This tells us that we will have to choose a fast song to please the target audience.

This pie chart tells us that the majority of people we asked liked music videos which are funny. The majority of the target audience will like this so we will try to please them .

This pie chart tells us that an equal amount of people like direct and those who like indirect. This tells us that in our music video we should aim to use both.

The data represents that we only asked one age group 17-19. This shows that our data is biased and that the video will mainly appeal to this age range. We will need to develop ideas that will be accurate to this age group

The majority of people who watch music videos will watch them between 4-7pm. This tells us that this is a favoured prime slot that music videos choose to be played at. The average time that people watch music videos is around 2 hours. This tells us that people only watch music videos for a short period of time.

This pie chart tells us that more people watch music videos on the Internet than anywhere else. This data is very helpful due to the Internet being free for example websites such as YouTube. However this data tells us that there is only 1% difference between Internet and television this tells us that both are equally as popular. This confirms that people are prone to watch music videos on television and the internet. Despite this we can only show our music video on the Internet due to the impossibility of showing it on television.

This pie chart tells us more people like complicated videos than to simple ones. As a group we will take these opinions on board.

The choice of favourite setting is outdoor this tells us if i choose the setting it will likely to make a popular impact on our video. The second favourite is in a house this could also be made into a possibility.

This pie chart tells us that less people buy music magazines than people who do. The difference is of 20%. This tells us that music magazines are not very popular. The people who do buy magazines prefer magazines such as Kerrang Q and NME. Therefore our advert should be placed in these magazines.

Questionnaire: Music Videos

What Is your Gender?
Male .... Female .... (please tick)
How old are you?
12-16.... 17-19.... 20+...
What’s you favourite genre?
R&B... Indie... POP... Metal.... Rock.... Other_________________
Do you like the artist to be in the Video?
Yes.... No.....
Do you like special effects?
Yes.... No....
What’s your favourite music video? And why? __________________________________________________________________________________ Do you watch a lot of music channels?Yes.... No.....
If so what’s your favourite channel?
-----------------------------------------------------------
Who is your favourite artist?
-----------------------------------------------------------
Do you enjoy complicated or simple music videos?
-----------------------------------------------------------
Do you like dance routines?
yes .... No....
What setting do you prefer?
Club..... Street.... House.... outdoor.... other
Do you like black and white videos?
Yes.... No.....
Do you prefer? Direct address or indirect address?
.............................................................
Where do you intend to watch videos?
Internet ..... TV ...... Live .....
Do you prefer music videos that are Funny or serious?
.....................................
Do you prefer abstract videos or ones that suit the lyrics?
.....................................
What time do you watch music videos?
8am-10am ..... 11am-3pm .... 4pm -7pm 8pm- 12am
How long for?
..................................
Do you like videos of live performance?
Yes......... no........
Do you like videos that feature clip from a film?
Yes..... no.....
What’s your least favourite video? ________________________________________________________.
Do you prefer the pace of the music to be fast or slow?
Slow..... fast.......
What music magazine do you read?__________________________________________________________.
Do you buy limited edition CD’s?
Yes..... No....

Listen Beyonce

Aspects Of Performance

The majority of the video of Listen by Beyonce is performance based as it based around the artist. There is also a live performance on stage which suggests that the majority of the video is set around performance.

Mode Of Address

The mode of address is both directive and indirective, directive when she sings to the camera and indirective when she acts. She also adds a dance routine at the end when she is alone and when she is singing with two other women.

The Narrative
The narration of this video is non linear as it involves many flashbacks on how her relationship is and has a clear beginning middle and end. The video is based on the story of a woman trying to get out a relationship that leaves her dependent on the male and very dominated. The story suggests that he is a bully and that he will not allow her to be herself and that he will not listen to her. She has lost her power.

How the visual elements relate to the song; Amplification, disjuncture or illustration:

The visual elements of the video is amplification as it goes beyond the lyrics this is the consequence and emotion of what he has done to her.

How the video portrays the artist
The video suggests the artist as being elegant professional and a true performer due to her change of very pretty costumes, her emotion when she sings on stage and the large amount of people who are in the theatre when she performs at the end. The video suggests shes strong and ordinary due to her wearing a tshirt and jeans.

Mise en scene
The setting which is first used is of an empty theatre this suggests she is very dramatic and theatrical also suggests that the song is from a film or a musical. The name of a film/theatre production is in flashing lights this suggests that the name is very famous and clarifys where it is from. Doors are used to create supsension for the audience as they do not know what will happen next. The setting changes into an office where her costume very ordinary costume changes into a suit this suggests power. There are many paintings of her on the wall this suggests that she she idolised and that she is a form of beauty it also shows she is confident. Her hat that she is wearing in this scene shows that she is a mysterious character. The setting then changes back to the stage where there is a number of dancers in black leotards this suggests that the artist involves herself with the arts. Nudity is also used to signify beauty and shows she is confident. The setting changes into a photoshoot where a camera is used to suggest celebrity her makeup is also different and more superficial a hand is also on her face which suggests someone wants her to change. The male is in a shoot this suggests that he has high status.

Camera use
The video begins with an establishing shot that shows the setting of the threatre we know from this where the video is set. There then is a zoom which allows the audience to follow the camera inside the theatre. There then is a extreme shot on doors which create suspense as the artist walks out. There is a high angled shot used which suggests she is important in the video. There then is a two shot of a couple this suggests a relationship and is the only shot which shows them as having an equal status. There then is a tracking shot whilst she walks around the theatre which allows the audience to follow her. There then is a panning shot around the stage to show empty seats and that she is alone. There then is an extreme close up to represent emotion and beauty. The camera then switches to an establishing shot of dancers this supports the story being part of a musical. There then is a close up on three singers however is used as partial vision we do not know who these three women are until the end. There then is a extreme close up on the females and the males face this suggests the difference in emotion that they both have him being more cold. The camera then swops to show her reflection this suggests that she is confident about herself. There then is a midshot which shows a decrease in emotion. There then is two high angled shots both being different one where she is looking at him this suggests that she wants his approval and the other where they are arguing this shows he is very strong and a bit of a bully.

Editing

The editing which is used is match on action whilst shes walking shot reverse shot to show conflict a montage which suggests that it is based on a long time period, flashbacks to show how unhappy her relationship is and the 90 degree rule which shows that they are both equal.

Special Effects

The special effects are very simple the special effects which are used is partial lighting to suggest darkness and supsense. The lighting always switches to show mood change. The video also changes into black and white.

Audience/music channel

The audience of this song is women over 20 due to the song being a strong ballad due to its slow pacing of editing and of the slow beats and her very strong voice. This video is likely to appear on The Box or Magic.

Genre: Ballad

http://www.youtube.com/watch?v=Yc1R1JMTMKQ

1985 Bowling For Soup

Aspects Of Peformance

In the video of Bowling For Soup 1985 the majority of it is performance based due to the video using the artists. In the video the band also plays aswell with guitars and they use funny dance routines.

The Mode Of Address

The mode of address is directive as he sings and talks to the camera. There is a lack of indirective address due to the lack of narration.

The Narrative

The narration of the video is linear as there are no flashbacks. There is a clear beginning middle and end which consists the story of the band trying to attract a dependent woman and trying to make her like them as she is seen as sensible.

How the artist is shown through the music video

The video shows the band as being funny and not taking themselves seriously for example a few band members wear dresses and heels they are also seen as lazy due to them sitting down and resting at the beginning for example a band member is lay in a pool. The video also shows them as being unique and as jokers. They are not superficial in any way.

How do the visual elements relate to the song; amplification, illustration or disjuncture:

The visual elements of the video show that it is amplifying the lyrics as it is going beyond them. The costumes which are used are from different videos and different genres this shows a contrast to the band and also portrays them as being funny they are also mocking the outfits worn by some artists.

Mise en scene

The settings which are used are in an ordinary traditional American house this shows the background of the artists. The garage also suggests that they are ordinary and have just started out. The shorts and tshirts and the swimming shorts that they are wearing emphasise that it is summer and shows that ordinary. The sun chairs also are very old and tatty which suggests they are trying to be seen as students or unwealthy. There is also use of roses this shows nature and beauty which they are trying to present the woman as. The woman is seen as ordinary due to her wearing cardigans and dresses she is also quite oldfashioned. There is also use of a paddling pool, an electrical car and toys this shows that the artists are childish.

Camera Use

The video begins with an extreme close up of an electrical car this suggests already that the band are immature and are not serious. There is also examples of establishing shots to emphasise settings there is also a two shot which show the couple are at an equal status. There is examples of close ups to show affection and emotion. The zoom is used to emphasis his shock and there are also two closeups one of them the man is picking his feet and the woman is tidying the garden this shows a contrast. The editing which is used is match on action to emphasise the woman walking, eye line match to show the bands point of view and shot reverse shot to create conflict. The simple effects are simple with the use of wipe and jump shots and dissolve which shows his point of view through binocolars.

Genre

The genre of the music is pop punk as the lyrics have no strong meanings and the beat shows it is a catchy and a fun song.

Audience/Music Channel

.The audience are teenagers due to the lyrics being simple and silly this video will likely to be played on Kerrang, VH1 and Smash Hits.
http://www.youtube.com/watch?v=DnYm0EmyDVU

Bowling for Soup - 1985
Uploaded by Freszer. - Explore more music videos.

Smile Lilly Allen

Aspects Of Performance

The video of Smile By Lilly Allen is performance based due to the video being set around the artist and she is also used and is shown as singing to the camera.

Mode Of Address

The mode of address is directive as she only looks and sings into the character she is telling the story of the video to the audience and includes them.

Narration

The majority of the narrative is linear however at the beginning there is a flash back to how the couple used to be which shows that it is non linear. There is a clear beginning middle and end as the story consists of her trying to get her own back secretly after he has done something bad to her leaving him dependent on her.

How the video displays the artist

The video shows her as rebellious who wants to seek revenge and think this is the only option to solve problems which can portray her as having a fiery character. She is also shown as ordinary and as more of a chav than superficial and shows that she has the same problems as everyone else she is also seen as being strong.

How do the visual elements relate to the song; amplification, illustration or disjuncture:

The visual elements that are used is in the format of amplification as it shows a consequence that goes beyond the lyrics.

Mise En scene

The mise en scene used shows her in a dress and earings and trainers which is very iconic with Lilly Allen as she wears similar outfits in her videos this is her trademark. This also shows her as ordinary, there is use of youths wearing tracksuits this shows its following their label. This also shows that the video is modern and that they are unwealthy. Many locations are used however the most common is the cafe and the flat which shows that she is very normal.

Camera Use

The use of camera used are closeups to show emotion mid shot to show how the youths are acting, the zoom and extreme close up to create emphasis, tracking to show her walking, two shot to emphasis that they are having a conversation and that they have equal status however there is a high angled shot at the end explaining she now is dominant. The point of view shot is also used which shows what the character is seeing.

Editing

The editing used is match on action which is often used to show someone walking, a shot reverse shot which shows that there is conflict the pace is also sped up to increase the beat. The editing also matches the beat which the music is in.

Special Effects

The special effects which are used is black and white to show that the artist is trying to create an image of the flat being as through a camera. There is use of short cuts in the format of a montage to show a long period of time in a short video.

Genre

The genre is pop as it is very happy and upbeat as the lyrics are catchy.

Audience/ Music Channel

The audience is teenagers due to Lilly Allen being young and is likely to be shown on Smash Hits and The Box.
http://www.youtube.com/watch?v=k5AjNe1zHaU

Lily.Allen.-.Smile
Uploaded by absolut_25. - Explore more music videos.

Hey Boy Hey Girl Chemical Brothers

Aspects Of Peformance

In the video Hey Boy Hey Girl there is no aspect of performance due to it being a narrative based video we know this as there is no person singing to the camera and no band used in the video.

Narration

The video has a clear beginning middle and end and flows in a linear format. There was a flash forward. The video is based on the story of the conflict and the relation between boys and girls.

Mode Of Address
Mode of address is indirect as no audience is included. The artist does not look at the camera as the artist is not present. No one is telling the story of the music video.

How the music video displays the artist
The image the video sets for the band is that their unique and different as they break usual connotations with the use of skeletons than superficial people. They also break the connotations of the dance era due to them dancing with water not drugs. The video also shows them as being individual and modern.

How do the visual elements relate to the song; amplification, illustration or disjuncture:

The visual elements in the video is dysfuncture as the video does not relate to the lyrics due to the band using skeletons for example in the club we do not know who is male or female. The video also amplifies the lyrics at the beginning with the girl and boy fighting in the museum this shows that boys and girls have conflict.

Mise En scene

The video is set in very normal places that can be related to the audience for example the club and the taxi which is a very ordinary way to travel at night. There is also use of intertext with the book and the museum. Dark clothes are used so the people staring in the video look normal and blend into the background.

Camera Use

There is several uses of the camera for example close ups to emphasise the skeletons, tracking shot to show her walking and panning shot also establishing shot to emphasis the background and setting. The editing which is used is the match on action which emphasises her walking and eye line match to show her point of view.
Representation

The representation of the girl shows that the girl is quite clumsy as she falls over dropping her book. The video also represents the boy as a joker due to him scaring her by trying on a mask and spitting on her book. The video also represents the girl as quiet as she is reading her book.

Special Effects

The special effects used is flashing lights and dissolve this is weak special effects however the idea of the skeletons is inspiring.

Genre

The genre of the music video is dance and rave due to its repetition the beat and bass suits the genre due to it being at a constant flow. There is also no deep meaning to the lyrics which is very usual in a music video.

Audience/Music Channel

The audience targetted are young people aged 15-30 and the music video is likely to be on TMF MTV Dance And Scuzz.
http://www.youtube.com/watch?v=64szVQugrAo

Chemical Brothers - Hey Boy Hey Girl
Uploaded by sneaky.

Main Features Of A Music Video And Background

Main Features. What are videos used for?

The main features of a music video are the artist, the scene which is usually clubs and parties. The performance or storyline, superficial girls or boys, dance routines, cheesy settings, partial nudity, gadjets and flashes. A video is normally used a marketing device to sell records and increase sales a way of promotion.

The first music videos aired.

A Hard Days Night was one of the first music videos and film inserts were introduced in 1965. Strawberry Fields and Penny Lane by The Beatles were the avantgard of the music videos era which was made by Peter Goldman. MTV started in year of 1981 with Video Killed The Radio Star with the effect of chromakey.

The classification system behind music videos
British board of Film Classification are the sensorers of music videos. Michael Jacksons Black or White video was sensored due to him touching himself inappropriately in the video. Prodigy Smack My Bitch Up was also sensored and Robbie Willams Rock DJ.

How do videos portray the artists
Some people argue that music videos have made pop superficially based on image. People question that pop songs are enough to cause pleasure to the audience.
"A good music video is a clip that responds to the pleasure of music, in which that has been made visual"

How do the music videos display the genre

Music videos demonstrate genre characteristic techniques such as dance routines in boy girl bands. The relationship between lyrics and the visuals either contradict or illustrate the lyrics. The relationshop between music and visuals either illustrate amplify or contradict. The demands of the record lable will include lots of closeups of the artists. Artists may develop motives which reccur over the style and video. Frequent references to the notism of the female body may appear. Intetextual references are often used.

The main connotations and features

The main connotations of a music video is that the visual elements used is generally amplification this is where the video goes beyond the lyrics being shown this is frequently used to show a consequence. The band is often used in the music video if not performing acting in the video. This shows that the music video has been mainly created to suit the artist and their preferences. The videos have the connotations of being narrative based and the camera movement shown matches the beat of the song. The camera is often used in the method of closeups this identifies the stars image which is often amplified through the genre. The special effects are usually simple and there is often more than one location used. There is a closed narrative.

I wish I knew Light House Family

Aspects Of Performance
The aspects of performance is based on the artist as the video involves the artist throughout. There is no dance routines however the artist sings to the camera.

Mode Of Address

The mode of address shows that the video uses is that is directive as he sings and talks to the camera. The audience is used and the artist brings the audience into the video and involves them.


Narrative

The narrative of this music video is non linear as there is use of flashbacks this allows the video to travel back in time. The story behind the video is of people's problems and that many people go through different problems each day. The narrative is effective as the audience are helped as they understand they are not alone.

How do the visual elements relate to the song; amplification, illustration or disjuncture:

The video uses the elements of amplification as it goes beyond the lyrics and displays the consequence.


Camera Use

The camera shot which is first used is of a zoom/tracking shot of a train which is coming into view this creates suspense as we want to know why the train is so special. There then is a close up on the train tracks and wheels this signifies movement. There then is a close up on a carriage door this adds more suspense then there is an extreme closeup on the artist to show he is most important. There then is a shot of three people where the middle woman is standing out this shows that despite blending into the background she has importance. There then is an establishing shot of the band on the train to show how they are dressed and how they are standing this portrays them as being ordinary. There then is a high angled shot of the woman to show she is poweful and has high stature. There then is a various amount of closeups to show and express the characters the video is going to talk about. There is then a establishing shot of the people walking of the train to show the video is ending and people are seperating away from each other.

Genre

The Genre of this music video is soulful pop we know this as the beat is slow and the singer has put on a very deep voice. the lyrics are meaningful and tell a story. There are also instruments which connotate soulful music which are claps and there is backing vocals from a choir. The artist identifies with this genre as he is happy and from this origin.


Audience/Music Channel
The audience is likely to be over thirties who enjoy chilled out music. This video is likely to be found on a channel such as Magic. The reason i would choose Magic is that it is been aimed at the middle aged target market.The artist directs his audience by speaking and interacting to the camera with a tracking shot whilst he walks down the train.



The representation of the lead male is shown as dominant as he is the one standing and speaking whilst everyone is sitting. However he is still seen as a normality with wearing mundane clothes (hat and suit) this also shows him as a professional with social status the clothes are in browns and blacks which blends into the background this shows him as being similar to everyone else. There is a bright light at the beginning which shows him as religious and powerful. The lead girl is very pale which signifies beauty however is dressed ordinary to show she is not idolised. She looks unhappy throughout the video which shows she has a problem. She is seen as angelic and that her problem is her hell. There is a few settings which are used the setting of the train and the train station, the setting of the park and the setting of the kitchen. These settings are familiar and ordinary this helps the audience relate to the video.

Editing
The editing that is used is very simple there is use of the eye line match this shows the point of view of one of the characters. The editing is used as a form of a montage to show a period of time, (the time of the journey.)

Special Effects

The special effects are very simple and there is a lack of them. However the camera changes into black and white when the flashbacks are shown this signifies them as being more important and very emotional compared to the rest of the video.
http://www.youtube.com/watch?v=TeCAkrg4fNE

Initial Notes On Music Video

What is the purpose of a music video?

The purpose of a music video is to be a marketing device to sell records and to increase sales in a way of promotion. A music video is a short film or video that accompanies a complete piece of music/song. It is used to attract the audience to the song.

When were the first music videos produced?

The first music video that was aired was in 1981 which was the song Video Killed The Radio Star which was made by the Buggles this was on MTV.

How are music videos commissioned?


According to Andrew Goodwin, what are the 3 different ways in which the visuals in a video can relate to the lyrics of a song?
The voice, the rhythm, and the backing that supports them both are the visuals in the video that can relate to the lyrics of a song.

What is a music video treatment or pitch?
A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place.

What are some of the things to avoid in making a student video?
Well known songs
Overdone effects
Aimless Driving Around
Scenes involving booze fags and drugs.
Shots of people just walking around
Zooms