I wish I knew Light House Family

Aspects Of Performance
The aspects of performance is based on the artist as the video involves the artist throughout. There is no dance routines however the artist sings to the camera.

Mode Of Address

The mode of address shows that the video uses is that is directive as he sings and talks to the camera. The audience is used and the artist brings the audience into the video and involves them.


Narrative

The narrative of this music video is non linear as there is use of flashbacks this allows the video to travel back in time. The story behind the video is of people's problems and that many people go through different problems each day. The narrative is effective as the audience are helped as they understand they are not alone.

How do the visual elements relate to the song; amplification, illustration or disjuncture:

The video uses the elements of amplification as it goes beyond the lyrics and displays the consequence.


Camera Use

The camera shot which is first used is of a zoom/tracking shot of a train which is coming into view this creates suspense as we want to know why the train is so special. There then is a close up on the train tracks and wheels this signifies movement. There then is a close up on a carriage door this adds more suspense then there is an extreme closeup on the artist to show he is most important. There then is a shot of three people where the middle woman is standing out this shows that despite blending into the background she has importance. There then is an establishing shot of the band on the train to show how they are dressed and how they are standing this portrays them as being ordinary. There then is a high angled shot of the woman to show she is poweful and has high stature. There then is a various amount of closeups to show and express the characters the video is going to talk about. There is then a establishing shot of the people walking of the train to show the video is ending and people are seperating away from each other.

Genre

The Genre of this music video is soulful pop we know this as the beat is slow and the singer has put on a very deep voice. the lyrics are meaningful and tell a story. There are also instruments which connotate soulful music which are claps and there is backing vocals from a choir. The artist identifies with this genre as he is happy and from this origin.


Audience/Music Channel
The audience is likely to be over thirties who enjoy chilled out music. This video is likely to be found on a channel such as Magic. The reason i would choose Magic is that it is been aimed at the middle aged target market.The artist directs his audience by speaking and interacting to the camera with a tracking shot whilst he walks down the train.



The representation of the lead male is shown as dominant as he is the one standing and speaking whilst everyone is sitting. However he is still seen as a normality with wearing mundane clothes (hat and suit) this also shows him as a professional with social status the clothes are in browns and blacks which blends into the background this shows him as being similar to everyone else. There is a bright light at the beginning which shows him as religious and powerful. The lead girl is very pale which signifies beauty however is dressed ordinary to show she is not idolised. She looks unhappy throughout the video which shows she has a problem. She is seen as angelic and that her problem is her hell. There is a few settings which are used the setting of the train and the train station, the setting of the park and the setting of the kitchen. These settings are familiar and ordinary this helps the audience relate to the video.

Editing
The editing that is used is very simple there is use of the eye line match this shows the point of view of one of the characters. The editing is used as a form of a montage to show a period of time, (the time of the journey.)

Special Effects

The special effects are very simple and there is a lack of them. However the camera changes into black and white when the flashbacks are shown this signifies them as being more important and very emotional compared to the rest of the video.
http://www.youtube.com/watch?v=TeCAkrg4fNE